LinkedIn is the largest professional network company in the world and has more than 225 million members.
Business-to-business companies and business-to-consumer companies can find many benefits from using LinkedIn, including the
LinkedIn Company Page.
A LinkedIn Company Page can help businesses inform customers about the
brand and the company’s product and services. LinkedIn and a LinkedIn
Company Page are essential parts of a company’s social media strategies.
LinkedIn Company Page
Home & Overview
When you create a LinkedIn Company Page, you can create the profile
to introduce others to you company. Within your profile, you can explain
your company’s background. This includes adding an image to the profile
that can help explain your brand. You should also provide contact
information and other general information. In this section of the
LinkedIn Company Page, you can post updates on industry and company
news. You can also post links to products, links to blog posts, and
links to careers.
To keep your other members engaged and interested in your company,
post consistently and share relevant content, including your company’s
educational blog posts. As you create content, it is essential to follow
search engine optimization strategies. Use keywords and keyword phrases
that you use on your company’s website to stay consistent. Post
educational information, photos, and videos to keep followers engaged
and informed.
Products & Services
LinkedIn gives you the option to add a Products & Services tab to
your company’s LinkedIn Company Page. Provide current and potential
customers with information on what your company offers. Talk about your
products and services and share pictures, videos, and specials. As you
add content, you must make sure it is educational and relevant to your
audience. In the Products & Services section of your LinkedIn
Company Page, you can also display customer recommendations and links to
purchase your products and services.
Careers
Within the Careers section of the LinkedIn Company Page, you can
share job postings, testimonials that feature employees, and additional
content related to employment. LinkedIn members who visit your page can
apply for jobs, search your listings, and learn information about your
company. You can find experienced employees and reach a large audience
through the Careers page. There is a paid subscription that is required
for this section of the LinkedIn Company Page.
Employers
According to LinkedIn, your followers are the first people who can
advocate for your company. Your current employees can advocate for your
brand by being followers. Your employees should develop professional
LinkedIn profiles and follow your LinkedIn Company Page. They can be
displayed as employees on the LinkedIn Company Page, and, on their
personal profiles, they can display your company as their employer. You
can also add employees as administrators of the LinkedIn Company Page.
Promote
Members of LinkedIn can find your LinkedIn Company Page by searching
for it, but you can promote and share the page as well. Methods of
promotion include ad campaigns and sharing your account on your
company’s other social networks like Facebook and Twitter. Follow Ads
and Follow buttons with links can help promote your company and increase
engagement. You can also use Targeted Updates and select which part of
your audience sees certain posts. You should gain a large audience and
promote your information effectively through a LinkedIn Company Page.
Insights
The Insights section of a LinkedIn Company Page is where your company
can check analytics. Analytics allow you to understand who is seeing
your content and which content is relevant to the visitors. Analytics
allow you to understand your followers and how effective your content is
for them. The page administrator can check your LinkedIn Company Page’s
analytics. This section can help you measure your LinkedIn Company
Page’s traffic, engagement, and success.
Paveya is prepared to help your company with social media marketing.
Our professionals have experience with LinkedIn and are ready to help
you with your social media goals. Call Paveya at 855-372-8392.
We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.
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