The National
Association of Realtors (NAR) says that 90% of home buyers use the internet to
research properties. Before 2013, customers considered photos helpful but now
video dominates real estate marketing. The NAR also states only 3% of agents
put their listings on YouTube™. With the help of video editing software and
video sharing websites such as YouTube or Vimeo™, real estate agents must
leverage this highly effective marketing tool or risk being trumped by their
competition.
This article will help you generate ideas for producing real
estate marketing videos. Quality video content will help establish you as an
authority in your niche market and present your listings in a more comprehensive
and convenient way for web viewers.
Topic 1: Property Listings
Gone are the days when website text and photos held the
attention of a potential buyer. The most effective marketing for property
listings are the one to three minute videos that guide a perspective buyer around
the exterior and grounds and through each room. This approach allows visitors
to experience the flow and charm of the property. Typically, your videos will feature
you talking about the appeal of the home, special features, and the neighborhood,
which can be added during the video editing stage.
Topic 2: Open House Exclusives
Open house events provide an ideal platform to focus on a
home’s appeal to potential buyers. In your videos, include a tour of the home’s
interior and add clips of people seeing a particular room for the first time or
gazing out a window to take in the view. Capture people enjoying the property.
For example, use shots of someone walking through the lawn; a family gathered
on a porch; or a child jumping onto a tree swing. Experiment with interesting
angles such as ground-level and bird’s eye perspectives, both inside the house
and outside.
This is also a perfect opportunity to store up clips of real
people admiring your properties and interacting with you, all of which you can
use in future promotional videos.
Topic 3: Agent Profiles
Agent profile videos can be produced in different ways but
these usually feature an agent talking about their education, certifications,
passion for the real estate industry, and their personal connection to the
community in which they work. Whatever you decide to discuss, keep agent videos
short—no longer then one minute. Avoid producing a video of just your face—include
clips of you interacting with clients at one of your listings. It is best to
use real situations with voiceovers that explain, for example, your real estate
experience; staged clips of a scripted conversion will look fake and come
across somewhat disingenuous.
Topic 4: Client Interviews
Interview a customer who has experienced a particularly
successful transaction through your agency. Ask the customer to describe the
experience from beginning to end. Here are some questions that you can ask to
get the conversion moving.
1.
What initially brought you to my website?
2.
What convinced you to do business with me?
3.
What attracted you to this community?
4.
What do you love most about your new home?
5.
Explain why you will recommend my real estate
services to your family and friends?
If you are interviewing a buyer, be sure to add clips of the
home, grounds, neighborhood, and the client enjoying their new home.
Interview videos require a bit of creative editing but it
will be well worth your time.
Topic 5: Community Highlights
Videos are vital for developers and realtors who want to
promote a community lifestyle. Compile video clips of amenities such as
community walking paths, ponds, swimming pools, and playgrounds, plus nearby
schools and shopping centers. Add shots of real people enjoying the community
as this will send a powerful message to potential buyers.
Want to read more about marketing with video? Get our
realtor’s video marketing eBook by clicking here.
Need help optimizing your videos for search engines, Paveya
is ready to help. Call us at 855-372-8392.
We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.
We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.
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