Website Optimization Strategies for Redesigns

Develop an SEO Plan while Redesigning Your Website

If you are currently using search engine optimization techniques for your company’s website, you probably understand the importance of showing you are a reliable source and the significance of a high ranking in search engines. Website optimization includes using keywords and keyword phrases within your web page content, blogging with keywords, generating internal and external links, optimizing images, and creating the appropriate redesign for your website. If you are updating and redesigning your website, there are various ways you can follow SEO methods to gain traffic and grow your reach.

Keywords

One key component of SEO that is essential to incorporate into your website optimization strategy is the use of keywords and keyword phrases. Consistently brainstorm the keywords and keyword phrases that people use to find the goods and services provided by your industry. Conduct keyword research by watching your competitors’ websites and studying your website’s analytics, such as through Google Analytics. These keywords and keyword phrases should be integrated into your website’s design, including the written content, file names, the Meta Description tags, and the HTML Page Title tags. Keywords and keyword phrases, when used accurately, can help increase your ranking and the chance that someone will visit your website.

Content

Content is an additional part of SEO and website optimization. Content on your website can be in the form of a blog, in descriptions of products, and in details of the services your company provides. Your website traffic can increase when informative and updated content is consistently posted to your website. Through content, your company has the potential to show that it is a reliable and dependable resource in the industry. While redesigning the website, make sure you understand which pages and which content has been the most beneficial for your company and the website’s visitors.

Links

Links, both to your own content and to third-party content, are important SEO and website optimization factors to consider as well. Within the content on your company’s website, provide internal inks. Link to certain places, such as to archives and to blogs. Internal links can develop your presence on the Internet. It is also beneficial to link to third-party content. Exchange links with other professional companies and develop connections to show that your brands are dependable. Links are great for website optimization. As you add these links, make sure you track these links. Understand which links are helping your website gain traffic and helping your website’s ranking within search engines. If you are redesigning your company’s website, make sure these links are accurately changed if needed. You must check the links to make sure website visitors are directed to accurate web pages. A proper website redesign should have the most helpful and relevant links for website optimization.

Images

While redesigning your website and working on the website optimization process, make sure you are optimizing your images. For example, use the right keyword and keyword phrases for the title of image. In addition, incorporate keywords and keyword phrases into the "alt" tag. Alternate image tags, or alt tags, not only give blind users a description of an image on a web pages, these titles also help search engines rank what a page is about. Some content management systems, such as WordPress, provide the option of image captions and descriptions. Optimizing images is a significant component of website optimization as you are updating the website’s design.

Paveya is your full-service inbound marketing agency. Our team of experts is ready to help you with the design and redesign of your website and with website optimization. Call Paveya at 855-372-8392 for more information.

We look forward to helping our customers CREATE leads, CONECT with customers, and GROW their business.