Why a Small Business Needs an Affordable Web Design

In tough economic times affordable web design can be difficult to find for small businesses. Paveya understands the needs of small business owners with tight budgets and we can help with our small business web design special! For only $999 Paveya can create use our small business web design skills to create a website for a small business in a week! Including a website in your business plan is essential for survival for any small business and offers small business the chance to expand to a new demographic.
A smart and sleek website design is so important for virtually any business belonging to any industry. Customers and clients often begin their research of a company online before buying their products and services. When customers come to your website, you want them to be impressed by your professional web design.
Often, businesses lose customers before they’ve even left the house. If a buyer comes to your website and quickly becomes frustrated with text that is hard to read, information that is clearly not up to date, or large images that take forever to load, they may simply begin their search elsewhere. You can still find an affordable web design within your budget that will promote your business in a quality way. You want to invest in a web design that is clean and simple, as well as professional and visually pleasing. When your customers come to your website to find contact information, photos or reviews, you want them to be impressed by your design, not frustrated. The importance of a sleek web design is even more important with more and more people (over half of cell phone uses) owning smart phones. Impress your potential customers, don’t drive them away!
Small business web design offered by Paveya allows small businesses to have an online presence. A popular term emerging out of consumer studies is ROBO, short for people who “research online before buying offline.” Almost 90% of potential consumers research a product or service before making a purchase (either online or in store). Using a professional affordable web design service like Paveya allows a small business to be able to be found by people who are doing research about a product or service online before making a purchase. In 2012 it is simply impossible to have a successful business of any size if you are invisible online. Using affordable web design and SEO services will keep a small business competing.
Using professional small business web design services like Paveya to set up your website allows a small business to thrive because it takes care of the two major concerns for business: time and budget. Most small business owners do not have the time to invest in a brand new custom website, nor do they have the resources to hire someone to manage the kind of professional website needed to give their product or service a competitive edge. That is why Paveya is offering affordable web design for small business owners looking to save time and money.

Paveya Offers Affordable Web Design for Small Business

The experts at Paveya know small business web design and what it takes to make sure potential customers can find all they need to know about a business’ product or service.

Paveya is dedicated to provide affordable web design and we can work within your budget. If our $999 yearly fee is too steep for small business web design Paveya also offers a monthly payment option. Paveya is proud to do whatever we can to offer affordable web design to small businesses. Visit our website for terms and conditions and to fill out our questionnaire and we will start immediate on your small business web design so you can take your business to the next level!


 http://blog.paveya.com/bid/251497/Why-a-Small-Business-Needs-an-Affordable-Web-Design

How Social Media Can Grow Your Business

If you have a business chances are you have been struggling with the idea of just how social media can grow your business. Although the buzz right now is using the various platforms to reach out and connect with your client base, for most of us the very concept of moving beyond the daily work of our business is mind-boggling.
The choices of what to use and how to use social media can be overwhelming and so we usually end up just not doing anything at all. Even if you plan to have someone else do the heavy lifting of daily updates, the idea of making a choice can be the big stumbling block. But it doesn't have to be. Here are some examples from other business of how to use social media to expand your reach and grow even in a slow economy. 

Interaction is Crucial

Many small businesses think that if they have a Facebook page they have mastered how to use social media, but it needs to go beyond this. A good example is Smashburger, a small regional chain that began with three locations in Denver back in 2007 and grew its clientele until today it has 150 outlets across the nation. They decided on how to use social media networks to grow by building their presence on Facebook with coupons and contests.
These are great, especially when they are user-generated concepts. They added Twitter to the mix and their Facebook page grew to 67,000 followers. They also did an on-going reach-out campaign to food bloggers inviting them to guest on their sites when they opened up new outlets in their area. This is a great example of using multiple platforms of social media networks to gain traction for increasing your sales.

Set Goals and Stick to Them
Another example of how to use social media successfully is by setting goals when you make the decision to add social media networks to your marketing campaign. It can be as simple as saying you are going to try to increase sales by 15% through a coupon campaign and give-away contest. A good example of how to use social media networks is inviting your customer's to sell your product to others by having them contribute to the Facebook page.
Brian Henry and his wife make and sell a specialty cheese spread. When they started off, they simply showed the cheese on the site and although sales were okay, it wasn't really catching on the way they wanted it to. They decided to really up the ante and gave themselves two years to build a community around their product. They began posting customer recipes, giving away T-shirts, running cheese trivia contests and created an area on their Facebook page to answer questions about buying, storing and serving cheese. This is when their site began to catch fire. Sales went from a little over 500,000 in 2009 when they stated their campaign to 2.1 million in 2011. The key is they had built a community that loved cheese and wanted to share their stories about it, and they did it within their deadline.

Social Media Networks Include Blogs
For many business owners, blogs are the forgotten part of the social media network and yet blogs are an essential ingredient in that marketing plan. But a haphazard blog can often do more harm than good. Just as you should have a goal in mind with your Facebook page, decide how to use social media with what you want for your blog. This is the perfect vehicle to really reach out and gain the trust of your site visitors, but to do it you have to earn it.
Don't always talk about business on your blog, add some personal touches. Are you a real estate agent who loves to garden? Talk about this in your blog. Remember that only one out of four posts should even be about selling or your business product directly. The others are information of value to your visitors, personal stories to connect and tidbits or helpful hints that are related to your business.

Restaurants post recipes, but if you are an Italian Restaurant and your family is from Italy, why not share that with your site visitors? Use a blog to connect to your potential customers, and post as often as possible. Post every day if you can, this gives them a reason to keep coming back. And repost those posts on Facebook and Twitter.

As you can see this is just the tip of the iceberg when it comes to finding out how to use social media to build your business. The basic building blocks continue to be your business blog, Facebook and Twitter, but don't leave out Pinterest if you have a business that will focuses on the visual such as a real estate agent, dress store or a home decorator. There are social media networks that follow niches such as Zillow and ActiveRain for real estate or how about a site like GirlSense about fashion if you have a women's retail store? Get creative, there are so many ways to reach out to a potential client out there on the web. Be brave, and they will find you.

 http://blog.paveya.com/bid/251550/How-Social-Media-Can-Grow-Your-Business

Improve Your Online Presence with a Small Business SEO Company

Hiring a small business SEO company can help you design a website that will be easier for your customers to find. Up and coming businesses need to take every advantage available to start growing their exposure. Today, most people look for businesses they need online. You will want to focus your advertising efforts on increasing your online exposure so it is easy for customers to find you. Creating great website content is where you need to start.
How SEO Advertising Works           

If you hire a small business SEO company there are a number of things they specialize in to promote your business. A true inbound marketing firm is going to be very focused on helping you create high quality content that contains keywords to draw in customers organically from search engines. If you work in an area that has several similar businesses, you need to show your customers why you can provide superior support compared to the others. For example, a nationwide dumpster rental company worked with an SEO creator to enhance the quality of the information on their website and saw their business double in a matter of weeks. The quality keyword placement made it easier for customers to contact their business and provided a great deal of high quality information that convinced customers to make a sale once they reached the webpage.

Reaching out to Customers

Working with a small business SEO company will revolve around enhancing your webpage, but the work should not stop here. Professional inbound marketing agencies will help you understand the impact of social media on your Search Engine ranking.

Small businesses should commit their marketing time and dollars to using social media. These accounts are free to make and maintain, but also give you the opportunity to purchase advertisements to increase your reach. A small business SEO company can help you learn how to create posts that will draw in customers and convince others to follow your company online. This is a great way to put your spin on current events that might be relevant to your business. A fashion website in Portland, Oregon started a blog to discuss the latest trends on the runway and in fashion catalogues. Within months the owner had branded her company as she had a regular following that counted on her expertise to interpret the latest fashion trends. Her fashion sales have increased and she is making thousands off of advertisements on her blog each month.

When you blog, you should be concentrating not only on educating and entertaining your readers, but you should also be thinking about how your blog will work for you in terms of SEO. For each new blog post, you should select a long tail keyword to base your content and images around. That way, when search engines crawl your site, they will know what your content is about and will display your website in relevant searches. Make sure that you are using your keyword in an interesting and natural way. Do not “stuff” your content with keywords. You should also be consistent with your postings; make sure that you tend to your blog often. New, fresh content will attract more readers. 

The key to working with a small business SEO company is personalizing the content to match your business. You want to allow customers to create a relationship with your company so they will trust you to take care of their needs in the future. Creating a webpage will give you a chance to let your customers get to know you before they even walk in the door.

Need some help? We are here to help you grow. Contact Claiborne at grow@paveya.com or call us at 855.372.8392.

 http://blog.paveya.com/bid/251472/Improve-Your-Online-Presence-with-a-Small-Business-SEO-Company

Five Social Media for Real Estate

Some people think social media companies were made for real estate, others think the sites are useless and real estate agents should stick to the tried and true. I have found the ones that don't like the real estate social media sites are the ones that don't know how to use them. If you work in real estate you should be complimenting your site with social media for real estate tricks to keep in touch with potential buyers. Here are a few tricks of the trade for the five top social media applications that really make sense when it comes to the real estate business.
Social Media for Real Estate - Facebook

Social media companies have gotten smarter about helping businesses promote their business and last year Facebook put together the Real Estate Agent Directory to help potential homebuyers and real estate agents hook up online. This real estate social media directory has an app for a consumer's phone and the directory not only lists agents but also searches for agents by location, expertise and credentials. The directory is now listed with over 125 realtor associations and thousands of realtor Facebook pages. According to Nielson 80% of all real estate agents use Facebook to promote their business. You can find out more about N-Play, the company that launched the real estate social media application on Facebook here and then simply head out to Facebook to get yourself listed. It's free for both agents and consumers so what have you got to lose?
Social Media Companies for Connecting - Twitter
For real estate social media companies, Twitter rocks for real estate updates. But setting up your profile right is vital. Use keywords denoting your specialty and to help search engines. Get a conversation going with questions about followers experiences in home searching; don't make your posts all about you. Sprinkle in some useful information from other sources to show your authority. Answer tweets within 24 hours and always follow back anyone who is following you. This is just good Twitter and real estate social media etiquette. And don't forget to publicize your tweets as all your posts need to be public to gain followers to find that one serious buyer.
Social Media Companies for Visuals – Pinterest
Pinterest is the social media companies darling right now. A business having great success with it is real estate, when using this social media site correctly. As a real estate social media site Pinterest is all about the visual, but it is also personal. So putting up boards that are just promos for listings will get you ignored or worst yet booted out. Pinterest is about people's passions, so think about this and group accordingly. Some of the best real estate social media Pinterest boards focus on the geographical area or group photos by rooms.  Include a few listings (no prices) and some that are from other boards. As in all social media companies, everything should link back to your site. How about Dream Gardens or Favorite Bedrooms? Get creative, because this is the real estate social media site to really indulge that side of you to entice others to check out all your boards.
Social Media Companies for Updating – Your Blogs
Keeping up a real estate social media blog can be hard, it's work to do daily posts about real estate. Lucky for you there is such a thing as curating content from social media companies through search engines. Set up Google Alerts using keywords that reflect your focus, and post to your real estate social media blog, Facebook or Twitter.  No exact reposting this information, it will lose you followers. Blogs are best when visually interesting and informative. Want that repurposed blog post from another site to help? Tag the content source through their Facebook page or Twitter account and you will start to see reposts from the source.
Social Media Companies for Listings - YouTube
Just as Pinterest has caught the attention of the web, videos are the ultimate real estate social media to grab potential clients. The no-brainer is videos of all your current listings but if you can do walk through videos instead of slide shows, all the better. Post videos on your real estate social media blog posts (you do have a blog – right?) with guest speakers about related topics. YouTube has many great videos from various social media companies you can post and let your twitter followers know what you just posted. It's a visual world so make it work for you.
These just scratch the surface of what social media for real estate can do for your business to make it more visible. If you are feeling overwhelmed, try one of the new social media companies for a month until you are comfortable with it, then move on to the next one. You will find that they all interrelate so that after a while you will be online, pinning new photos to your Pinterest board and adding interesting posts from other people's blogs to your Facebook page.

 http://blog.paveya.com/bid/251543/Five-Social-Media-for-Real-Estate

Secret Tips on Real Estate Web Design

Having a website today is an essential part of any real estate business. Just as it is important to know if that house you are planning to list has a solid foundation, any real estate web design needs a basic set of rules to fulfill its job. Real estate is changing and today realtors looking to succeed know that a web design for real estate specifically can be a boost to their visibility, if done right.

Make Your Site Memorable

There many companies doing real estate web design these days, and many use cookie-cutter concepts or templates. It takes more time and effort, but if your web design for real estate is custom for your business you will stand out from that crowd of look-alike real estate websites. With web design for real estate there are enough options that a good designer can deliver something unique without being over the top crazy.
Basics always need to be covered but a creative designer can present innovative solutions with a web design for real estate listings that show off your expertise and reflect your personality. The lifeblood of real estate rests on personal relationships with clients, and your website should reflect you as much as it does the properties you represent.

Make Your Content Work

Beyond the visuals of your real estate web design, for real estate sites the content will be what keeps people there. It offers real information without overwhelming the visitor, and is easy to find. Keywords are terms people use in a search engine when they are looking for information. They should also be the words on your site that draw them to you. Discuss with your web designer what your keywords will be to ensure that what they research reflects what you know your prospective clients are looking for.
Don't forget compelling photos for web design, for real estate web design need these to entice visitors to stay and browse. Videos that walk them through, photos that show off the best features and anything that shows you know the neighborhood helps. Every picture should contribute to keeping visitors looking, clicking and contacting for appointments to see that property soon.

Pricing Can Be Essential

Pictures may make a visitor stop and look at your site, but pricing what they are looking at is essential to converting a browser into a buyer. Nothing is more irritating in web design for real estate sites than a great looking site that doesn't let visitors know if any of those wonderful houses are in their price range. It is one of the first things a website visitor will look for, so don't leave this vital information out.

Web Design for Real Estate Sites Should Be Welcoming

It can get lost in the shuffle of cool visuals and information, but for a designer good site navigation is essential. When you look at that design, is there a clear path from landing page to navigating to listings and how to contact you? You want visitors to send you questions with ease, so you can get back to them quickly. This is easy to check, but ask someone who was not involved in the development of the site to test it first.

Keep Your Site Up to Date

It is easy for websites to get out of date, but for web design for real estate listings it is death. If possible, the website platform should allow you to update new listings and weekly local information. If you aren't comfortable doing this, talk to your web developer about assigning updates to someone at a reasonable price. This includes blogs, newsletters or any other marketing material that connects to your site. 

Insist on Good Real Estate Web Design

Of course, these are all elements of good web design for real estate sites that any web designer worth hiring should know already. With these five points in mind, you can work with your web designer to get the best possible web design. For real estate is a personal business that should be informed by your knowledge as well as their design.

 http://blog.paveya.com/bid/251504/Secret-Tips-on-Real-Estate-Web-Design

Keys for Successful Attorney SEO & Website Design

Attorneys are well known for billboard ads and late night television commercials, but the key today for a successful practice is good attorney SEO practices. Building a website is never enough to have a successful online presence. It is important for attorneys to understand the value of creating a custom website that helps increase clients through interaction and building trust.
The primary key to successful attorney SEO is understanding how potential clients are trying to find you online. At Paveya, we are trained in searching for the best possible keywords and incorporate them in our attorney website design, ensuring that your practice will outrank your competition. We can take the time to find out if people in your community are more likely to search for “attorney” vs “lawyer” or any combination of keywords that your specific demographic and geographical local may use. Knowing these small differences improves attorney SEO by allowing your website to appear higher in search engine rankings than the competition. But ranking alone isn’t enough for proper attorney website design.
One of the best tips for high quality attorney website design is offering a free service on the site. The most popular way to increase attorney SEO is to include a blog, or a way for potential clients to reach out to you. Studies have shown that 49% of potential clients would consult a lawyer that allows questions to be posted on their website. Setting up a basic blog that allows comments or using a message board on your website is not only effective attorney SEO, but good customer service. The web design experts at Paveya can help guide you through this process so you can easily interact with people who have legal questions.

A professional custom website is essential for building trust online. There are news reports all over the country about fake legal websites, so ensuring your attorney website design is high quality is very important. Creative, custom and well managed attorney website design will make your practice look credible online, increasing attorney SEO and the chance that you will be contacted by someone in need.

At Paveya we understand that spending the time to research and implement all the necessary steps for attorney website design may be too taxing and time-consuming for a busy attorney on the go. We have a team of experts dedicated to assisting attorneys with the tools they need to take their practice to the next level. Contact Paveya and we will help your attorney SEO and help your practice achieve its full potential.

 http://blog.paveya.com/bid/251500/Keys-for-Successful-Attorney-SEO-Website-Design

The Advantages of Inbound Marketing for Vacation Rentals

Inbound marketing refers to a specific kind of marketing strategy – one that earns the attention of users to encourage customer interaction, voluntary sharing, and word-of-mouth dissemination. In contrast, outbound marketing is traditional advertising from the company to the consumer, outward, like cold-calling, email blasts, and pop-up ads.

Traditionalists tend to rely heavily on outbound marketing practices, spending heavily on advertising, telemarketing, and purchased email lists. These practices are tried and true; however, customers are becoming increasingly selective over what they want to be exposed to. With new technologies like spam filters and caller ID, coupled with a more and more sophisticated and informed consumer, these practices are becoming less effective.

Inbound marketing for vacation rentals allows potential customers to choose to opt in to your content and brand. The idea is that good content—written, photographed, or videoed—will attract customers who are already shopping around for vacation rentals and are open to being educated by you. Organic practices that are part of a strategic vacation rental SEO campaign facilitate inbound marketing. Think of it this way, it is more cost-effective to be found by customers who are interested in your product and have done some self-education and are ready to book.

In the hospitality industry, customers often feel an emotional investment in where they stay; make them feel at home, and they will gladly recommend your vacation rentals to both close friends as well as to the larger audience of review sites like TripAdvisor or Yelp. This is the essence of inbound marketing; your property, service, and web presence will earn the love of your customers, who in turn provide you with the most effective marketing tool of all: a personal recommendation.

Rather than spending thousands of dollars on creating ads, and thousands more on placing them in the hopes that someone, somewhere, will be intrigued enough to bite… let your customers come to you. This way you can focus all your energies on targeted customers who will actually book your vacation rental. It is a revolution in marketing, an investment that can continue on its own momentum as opposed to an ongoing expense year after year.