THE REAL INTERNET MARKETING ADVANTAGE

As a business owner, I know that there are difficult decisions to make all the time. It is especially tempting when it comes to budget to overlook your marketing budget. Whether you try to do it yourself or you try to or you try to find the cheapest resource to handle your marketing requirements, you are not building a strong foundation for continued growth.
This is especially true for internet marketing. I can’t tell you the number of times that someone has told me that their “brother/son/college roommate/the eighteen year old across the street” does websites. I can’t emphasize enough that you get what you pay for. If you don’t at least try to set a reasonable marketing budget and use most of it on internet
marketing, your company will be left behind. Consider that as we speak, 46% of us are online searching for goods or services month and 70% of these people will use their smartphone to search for a product or service that will result in their taking an action (find the store, make a purchase, recommend to a friend) in less than 1 hour.
There is so much more to a website than what an amateur web designer could design. While your site might look reasonably attractive on a Go-Daddy hosted site, it most likely is not going to be functional. There are structures that need to be put into place to make sure that Google and other search engines will find your site. More importantly, your website is the first impression that your business will make with a customer. If they can find your site and there are errors or worse still security vulnerabilities you never will convert that lead into a customer.
Much like your expertise or passion lead you into the business that you are in, a professional internet marketing firm offers the knowledge and perspective that will help you continually grow your business by attracting customers. If you try to go the cheap route, you will end up paying for it later when you’ve lost that customer, your account gets blocked because of bad SEO practices, or you finally go to a professional to fix the problems that resulted from the shortcut.
I know that I work for an internet marketing company, but I am passionate about seeing our customers use the internet to their advantage. If you have questions or disagree, please let me know.

USE SECTION 179 TO GET A CUSTOM WEBSITE

The Section 179 Deduction is expiring on December 31, 2012. This piece of tax code was put into place to act as an incentive by the U.S. government to encourage businesses to buy equipment and invest in themselves. It’s often called the “SUV Tax Loophole” in recognition of the vehicle write offs that are permitted under this section of the tax code. To qualify, the equipment, vehicle(s), and/or software must be used for business purposes more than 50% of the time.
Here’s a more detailed representation of the Section 179 Deduction taken from its website:
012 Deduction Limit = $139,000
This is good on new and used equipment, as well as off-the-shelf software.
2012 Limit on equipment purchases = $560,000
This is the maximum amount that can be spent on equipment before the Section 179 Deduction available to your company begins to be reduced.
Bonus Depreciation = 50%
This is taken after the $560k limit in capital equipment purchases is reached. Note: Bonus Depreciation is available for new equipment only. Bonus Depreciation can also be taken by businesses that will have net operating losses in 2012.
The above is an overall, “simplified” view of the Section 179 Deduction for 2012. For more details on limits and qualifying equipment, as well as Section 179 Qualified Financing, click here or talk to your accountant. http://www.section179.org/section_179_deduction.html
That means that if you buy (or lease) a piece of qualifying equipment, you can deduct the FULL PURCHASE PRICE from your gross income. This would include website or software purchases. Your website can be fully deducted as software purchased or financed during the 2012 tax year.
Sign now with Paveya, your affordable Internet marketing experts, to get a new small business web design or to optimize an existing website using Search Engine Optimization. If you are not on the Internet your potential customers are not going to find you. 87% of adults in the United States are on the Internet and 70% of them are researching most purchases online before they buy. Without a website, you aren’t telling them your story.
We offer a small business website design package that can get you online for as low as $999 for a custom designed website. We will be happy to meet with you to discuss your website needs so that you can focus on doing what you do best… working with customers and building your small business. Contact Claiborne at grow@paveya.com or 855.372.8392