How to Avoid Real Estate Internet Marketing Disasters

Good real estate website design can give agents credibility online. Using a professional real estate website design company like Paveya can go far in showing potential home buyers what you have to offer. Good real estate website design will give these potential buyers the resources they need to make an informed decision about your homes and services before they contact you, saving them time. However one small misstep in your real estate internet marketing plan can completely erase any good will brought on by professional real estate website design. Preparing a real estate internet marketing plan that includes dealing with disasters will go far in helping you build credibility among potential home buyers.

Don’t Manage Your Professional and Personal Social Media on the Same Browser

When you hear about a company that sends a partisan political Tweet, or posts a less-than-professional picture, it is probably because someone intended those Tweets or posts for their personal pages and accidentally posted on the company’s social media page instead. A good rule for real estate internet marketing is to keep your personal separate from your professional. One easy way to avoid this is to only have your personal social media pages on a browser separate from the one you use for your professional pages. This will force you to look at what you are posting. Real estate internet marketing plans should always avoid upsetting a potential home-buyer. While the policies and decisions of some governmental officials could impact your sales, it is never a good idea to talk about it professionally. Even if you know you are right, a potential home buyer can become turned off if they don’t see things your way. If you are struggling to manage your real estate internet marketing, the professionals at Paveya can develop a real estate web design package that will help you avoid these potential mistakes.

How to Deal with Unhappy Client Reviews

Review websites can be real estate internet marketing gold or disaster if not constantly monitored. Understanding what to do when an unhappy client posts something bad about your services is key. First, take ownership of your review sites. Gaining access to real estate internet marketing sites like Yelp, Zillow, or other sites that allow reviews is simple and will help you monitor what people are saying about you. Simple real estate website design tools can even allow you to embed the reviews on your website.

Second approach a negative review like an opportunity. Simply deleting negative reviews is not a good real estate internet marketing strategy because people researching your services online don’t expect to see a perfect rating. In fact, a perfect rating will make you look suspicious. Instead respond to a negative comment with diplomacy and use it as a chance to show others how you are able to deal with problems. This will give your real estate internet marketing strategy credibility and show potential clients you know how to keep your cool in stressful situations. It’s also important to remember to use these same strategies for private messages someone may send. Never assume anything on the internet is private.

Answer All Questions & Inquiries

While we’re at it, it’s important to note that all questions and comments posted on social media sites should be answered by you. Real estate internet marketing plans need to include customer service elements. More and more people are using Twitter and other social media sites for customer service and it is your job to answer potential home buyers’ questions and concerns. Spending a few moments interacting with people on social media sites will help your internet marketing plan by making you and your services appear approachable. You will also stand out because most other agents ignore this crucial step. If you are “too busy” for potential home buyers, utilizing real estate internet marketing services provided by Paveya can save you time and allow you to make new connections.

Secret Tips on Real Estate Web Design

Having a website today is an essential part of any real estate business. Just as it is important to know if that house you are planning to list has a solid foundation, any real estate website design needs a basic set of rules to fulfill its job. Real estate is changing and today realtors looking to succeed know that a real estate website design specifically can be a boost to their visibility, if done right.

Make Your Site Memorable

                             

There many companies doing real estate website design these days, and many use cookie-cutter concepts or templates. It takes more time and effort, but if your real estate website design is custom for your business you will stand out from that crowd of look-alike real estate websites. With real estate website design there are enough options that a good designer can deliver unique real estate agent websites without being over the top crazy.

Basics always need to be covered but a creative designer can present innovative solutions with a real estate website design listings that show off your expertise and reflect your personality. The lifeblood of real estate agent websites rests on personal relationships with clients, and your website should reflect you as much as it does the properties you represent.

Make Your Content Work  

                                                                                                  

Beyond the visuals of your real estate website design is ensuring the content will be what keeps people there. It offers real information without overwhelming the visitor, and is easy to find. Keywords are terms people use in a search engine when they are looking for information. They should also be the words on your site that draw them to you. Discuss with your web designer what your keywords will be to ensure that what they research reflects what you know your prospective clients are looking for.

Don’t forget compelling photos for web design, for real estate sites need these to entice visitors to stay and browse. Videos that walk them through, photos that show off the best features and anything that shows you know the neighborhood helps. Every picture should contribute to keeping visitors looking, clicking and contacting for appointments to see that property soon.

Pricing Can Be Essential

Pictures may make a visitor stop and look at your site, but pricing what they are looking at is essential to real estate agent websites converting a browser into a buyer. Nothing is more irritating in real estate website design sites than a great looking site that doesn’t let visitors know if any of those wonderful houses are in their price range. It is one of the first things a website visitor will look for, so don’t leave this vital information out.

Real estate website design Sites Should Be Welcoming

It can get lost in the shuffle of cool visuals and information, but for a designer good site navigation is essential. When you look at that design, is there a clear path from landing page to navigating to listings and how to contact you? You want visitors to send you questions with ease, so you can get back to them quickly. This is easy to check, but ask someone who was not involved in the development of the site to test it first.

Keep Your Site Up to Date

It is easy for websites to get out of date, but for real estate website design listings it is death. If possible, the website platform should allow you to update new listings and weekly local information. If you aren’t comfortable doing this, talk to your web developer about assigning updates to someone at a reasonable price. This includes blogs, newsletters or any other marketing material that connects to your site.

Insist on Good Real Estate Agent Website

Of course, these are all elements of good real estate website design sites that any web designer worth hiring should know already. With these five points in mind, you can work with your web designer to get the best possible web design. For real estate is a personal business that should be informed by your knowledge as well as their design.

Paveya Takes Real Estate to the Next Level with Innovative Web Design For Real Estate

Paveya is pleased to announce the launch of its new website which is focused on helping our real estate customers leverage cutting edge real estate social media strategies in strategic national markets. Paveya’s technical expertise is combined with a management team that has vast business experience in some of the most competitive industries out there… including real estate, vacation rentals, hotels, financial and retail. REAL ESTATE, VACATION RENTALS, HOTELS, FINANCIAL, and RETAIL. We know what businesses of all sizes need when it comes to growing business using the massive potential of the web.

Paveya has packaged the most relevant and innovative new internet marketing services for Real Estate social media. Paveya offers affordable pricing for real estate social media and web design for real estate. Paveya even offers subscription pricing so that you can economically make the marketing investment to grow your business. Paveya will show you how our web design for real estate and real estate social media programs maximize customer acquisition, improve conversion rates and increase customer retention. Paveya will show you how internet marketing and web design for real estate provides you with up to the minute analytics so you can immediately evaluate your return on investment.

Paveya is a full service internet marketing agency that offers everything from brand development to web design for real estate that creates a user friendly website with content management, real estate social media campaigns, mobile marketing and SEO. Most prospective customers rarely look past the first search page while researching a product or service so although you may have a great website, without SEO your prospects can’t find you and your online business will suffer significantly. Paveya’s top of the line Search Engine Optimization and web design for real estate packages have the ability to get your website to its highest rankings in search engines such as Google, Bing and Yahoo.

Through well planned real estate social media strategies and timely web design for real estate goals, companies can generate huge volumes of traffic from their business’s Facebook, Twitter, Pinterest or LinkedIn pages, to their website through real estate social media marketing.  Paveya understands real estate social media can be used in different ways and we are here to guide our customers in the ever changing marketing platform.

To celebrate the launch of our website, Paveya is offering any business 15% off all new custom web design and development projects for one month ending October 25th, 2012. To find out more about Paveya’s new offerings and our expertise, please contact Claiborne Yarbrough, Business Development Manager, at cyarbrough@paveya.com or 252.491.8350.

Paveya’s newly designed website can be found at www.paveya.com.

How to Develop a Social Media Strategy

Social media is an effective and important method of communicating with current and potential customers. A social media presence is a type of Internet marketing that can be very beneficial to businesses. A wide range of businesses should consider using social media strategies to productively communicate with their clients through social media companies. Social media companies have many tools and methods available that may help you maintain a successful social media presence as your company develops and manages social networks.

In order to start developing your company’s social media presence, you should create goals for your company and the marketing campaign through social media companies. You should develop your company’s strategy for the campaign, and find out which social media companies you would like to use. Social media companies include Facebook, Twitter, Pinterest, and LinkedIn. In addition, figure out which consumers belong in your target audience for the campaign and for the products and services that your company offers.
Social media optimization is important for your company’s social media presence on social media companies. One way to optimize your company’s social media presence is by updating the content often. Make sure your fans and followers remain informed through your company's presence on social media companies. Your website’s content should remain original and unique. Consumers access your social media network for factors such as basic information, product information, customer service, and specific information. Your company’s current and potential customers need to stay informed with interesting information.

In addition to updated content and beneficial information, search engine optimization strategies can benefit your social media presence. By researching for the most appropriate keywords for your content and by maintaining a proper keyword density in your content, SEO can help your company with its social media presence on social media companies. Proper content and SEO strategies will benefit your business.

As you develop and manage your social media presence on social media companies, you should also monitor the activity and the various results. There are many factors to monitor depending on the theme behind your social media strategy. They include growth, likes, subscribes, rates of conversion, and influence. Spend time developing your strategy and social media presence and communicating with your followers.

In addition to updating content and communicating with your followers, contests and promotions through social media companies may also help your company’s presence. Fans and followers will visit your business and social network page frequently and learn more about your company. Your business should consider having contests and promotions through social media companies. As your social media presence develops, you can also create applications and post videos on YouTube to continue building your social media presence. Use multimedia such as pictures and videos to inform consumers.

Paveya's experienced social media experts can help you with social media companies and developing a campaign for your social media presence. Contact Paveya today if you would like to receive help with your company's social media presence throughout social media companies.

Find Out Why Paveya Is Your E-Commerce Specialist

Today’s world of commerce on the web is fast paced and always demanding. Having an e-commerce web design specialist in your hip pocket like Paveya can make the change from a so-so site to a spectacular site. Whether you are looking for a totally new e-commerce web design for your business or simply want to add on an e-commerce web design elements to your existing website, Paveya is the authority when it comes to creating e-commerce designs that deliver.

The Basics of e-Commerce Web Design

Visitors spend no more than ten seconds on a page when they land on it. That is all the time you have to capture their attention, and their dollars. The best way to do this is by making sure that your e-commerce web design is fully integrated with the rest of your site and is quick and easy to use.

There are three basic elements that all e-commerce web designs need to be successful. To give your e-commerce web design the conversion rate you need, all three of these elements need to be present:

1.       Shopping Carts – Paveya knows that your shopping cart must be user friendly, Google compliant and interactive so that it is fast and easy to complete that buy. We specialize in X-Cart because it has the best features but can install any shopping cart program you prefer.

2.       Convenient – As your e-commerce specialist Paveya will ensure that in today’s whirlwind economy your customers find your e-commerce page intuitive and easy to navigate. By providing essentials like one-page check-outs, security with log-ins and the most advanced payment options Paveya delivers a higher conversion rate.

3.       Keeping Current – Technology changes constantly and so does e-commerce web design. We stay on top of all the current trends and updates so you don’t have to. Paveya can provide timely updates to your e-commerce web design and make sure your site is never losing opportunities for sales by being behind the times.

Combining SEO and e-Commerce

One of the advantages of bringing in a web specialist like Paveya is that we are not a one trick pony; we know websites from basic design and SEO to e-commerce web design and beyond. This means that our e-commerce web designs will be search engine friendly, easy to navigate, and convert to sales at a high rate.

When it comes to e-commerce web design it takes a specialist to really deliver what a business needs. In today’s lightning-fast world of ten second pages and here today gone tomorrow e-commerce solutions, having a reputable authority on what your customers need from your e-commerce web design just lets you get back to the business at hand.

Paveya is a web design and Internet marketing company that works with small to medium-sized businesses, specializing in real estate. They focus on search engine optimization, social media management, and web development services to help companies build the very best Internet presence.